Startups often churn as they grow, meaning that acquiring early customers doesn't guarantee long-term retention.

Churn rate is crucial to track; understanding why customers leave can help improve retention and inform future pricing strategies.

It's really important to look at your monthly churn because it can lead to flat growth over time, which can be a slow death for your business.

Measuring revenue churn is critical for subscription-based businesses, as it helps you understand how many customers are leaving your service.

Once you have an initial go-to-market strategy, the real challenge is retaining customers, as many companies experience high churn despite early traction.

The 'shark fin effect' describes how companies can experience rapid growth followed by a sharp decline in user retention if they don't focus on keeping users engaged. Suhail Doshi also mentions that he's keeping 93 percent of these dollars, but there's a seven percent monthly churn, which means if you extrapolate that over 12 months, you're actually losing fifty-eight percent of your revenue in a year.

You should only work on improving your conversion rate if you have a leaky bucket, meaning you're losing users at a significant rate.

Retention is crucial for consumer products; if users don't return, you face a 'burned forest' problem where new user acquisition becomes impossible.

The most common failure in customer acquisition is getting stuck on one or two strategies and repeatedly trying them, which leads to doing more of what doesn't work.