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Atmrix

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SD

Suhail Doshi

09/12/18

@ Y Combinator

Measuring revenue churn is critical for subscription-based businesses, as it helps you understand how many customers are leaving your service.

Video

YC

Suhail Doshi - How to Measure Your Product

@ Y Combinator

Suhail Doshi - How to Measure Your Product

09/12/18

Related Takeaways

MM

Macy Mills

05/17/25

@ a16z speedrun

Churn rate is crucial to track; understanding why customers leave can help improve retention and inform future pricing strategies.

SD

Suhail Doshi

09/12/18

@ Y Combinator

It's really important to look at your monthly churn because it can lead to flat growth over time, which can be a slow death for your business.

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

Revenue is a crucial metric for subscription businesses; track it through events like subscription upgrades to set growth goals.

MM

Macy Mills

05/17/25

@ a16z speedrun

Net revenue retention measures the percentage of recurring revenue from current users, reflecting how well your company retains and expands its user base.

DR

David Rusenko

09/06/18

@ Y Combinator

Pay attention to customer renewal rates rather than just churn rates, as they provide a clearer picture of customer retention.

AC

Adora Cheung

03/20/17

@ Y Combinator

Tracking customer retention is essential; it helps you understand how many users continue to engage with your product over time, which is a key indicator of success.

TB

Tom Blomfield

12/16/23

@ Y Combinator

If customers churn out quickly, it creates a leaky bucket scenario where you're constantly scrambling to replace lost customers instead of building a stable revenue base.

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

You can derive monetization as a North Star metric by tracking monthly recurring revenue for subscription businesses or transaction values for e-commerce.

AC

Adora Cheung

08/01/19

@ Y Combinator

Your primary metric must capture whether your product provides recurring or enduring value to users, such as monthly recurring revenue for SaaS tools.