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Atmrix

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Atmrix

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AC

Adora Cheung

08/01/19

@ Y Combinator

Your primary metric must capture whether your product provides recurring or enduring value to users, such as monthly recurring revenue for SaaS tools.

Video

YC

Adora Cheung - How to Set KPIs and Goals

@ Y Combinator

Adora Cheung - How to Set KPIs and Goals

08/01/19

Related Takeaways

AC

Adora Cheung

08/01/19

@ Y Combinator

The primary metric should be a lagging indicator of success, reflecting real value delivered, like revenue from customers who have already paid for your product.

AC

Adora Cheung

08/01/19

@ Y Combinator

A good primary metric should quantify the value you're delivering to your customers, indicating how much they want your product, with revenue being the best metric.

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

You can derive monetization as a North Star metric by tracking monthly recurring revenue for subscription businesses or transaction values for e-commerce.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

To measure product-market fit, identify a metric that reflects the value your customers derive from your product and track its repeat usage.

TB

Tom Blomfield

12/16/23

@ Y Combinator

Retention is a critical metric; it shows how many customers continue to pay over time, indicating the product's value to them.

AC

Adora Cheung

08/01/19

@ Y Combinator

Your goal should be to grow your primary metric consistently, as this indicates you're creating something that people want and that can scale effectively.

AC

Adora Cheung

08/01/19

@ Y Combinator

Your primary metric should also be usable as a feedback mechanism, helping you prioritize strategies and make quick decisions in your startup.

DR

David Rusenko

09/06/18

@ Y Combinator

Track the right metrics, focusing on returning usage, NPS, and paying customer renewal rates to gauge product market fit.

AC

Adora Cheung

08/01/19

@ Y Combinator

Once you're building your product, defining your primary metric helps align your team on who your target users are and how to attract them.