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Atmrix

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AC

Adora Cheung

08/01/19

@ Y Combinator

Your goal should be to grow your primary metric consistently, as this indicates you're creating something that people want and that can scale effectively.

Video

YC

Adora Cheung - How to Set KPIs and Goals

@ Y Combinator

Adora Cheung - How to Set KPIs and Goals

08/01/19

Related Takeaways

AP

Avni Patel Thompson

09/22/17

@ Y Combinator

You need to pick one important metric for your company and focus on growing it consistently.

AC

Adora Cheung

08/01/19

@ Y Combinator

When setting goals for your primary metric, aim for a weekly growth rate. This approach allows for frequent feedback and helps break down progress into manageable chunks.

AC

Adora Cheung

08/01/19

@ Y Combinator

Your primary metric should also be usable as a feedback mechanism, helping you prioritize strategies and make quick decisions in your startup.

AC

Adora Cheung

08/01/19

@ Y Combinator

Once you're building your product, defining your primary metric helps align your team on who your target users are and how to attract them.

AC

Adora Cheung

08/01/19

@ Y Combinator

The primary metric should be a lagging indicator of success, reflecting real value delivered, like revenue from customers who have already paid for your product.

AC

Adora Cheung

08/01/19

@ Y Combinator

A good primary metric should quantify the value you're delivering to your customers, indicating how much they want your product, with revenue being the best metric.

TB

Tom Blomfield

12/16/23

@ Y Combinator

Don't change the definition of your metrics just to make the numbers look better; consistency is key to understanding your progress over time.

AC

Adora Cheung

08/01/19

@ Y Combinator

Metrics and goals are only useful if leveraged as motivational tools; create a visual representation of your growth targets and update it regularly to keep your focus.

AC

Adora Cheung

08/01/19

@ Y Combinator

Your primary metric must capture whether your product provides recurring or enduring value to users, such as monthly recurring revenue for SaaS tools.