Your goal should be to grow your primary metric consistently, as this indicates you're creating something that people want and that can scale effectively.

The key to success is to focus on the most important tasks and metrics for your company.

It's essential to choose one North Star metric that you can focus on for six months, as it helps align your team and drive growth.

When choosing KPIs, focus on one primary metric that you would bet the whole company on, as it simplifies your focus and helps you determine how well your startup is doing.

Focus on what matters most for your business; avoid vanity metrics and concentrate on sustainable growth and revenue.

Your primary metric should also be usable as a feedback mechanism, helping you prioritize strategies and make quick decisions in your startup.

Focus on a few key metrics—four or five is sufficient—rather than trying to track dozens, especially in the early stages of your startup.

We focus on a single overarching metric to guide our product development, which helps us prioritize our efforts and make informed decisions. This approach allows the entire team to rally around a common goal, enhancing our effectiveness.

When setting goals for your primary metric, aim for a weekly growth rate. This approach allows for frequent feedback and helps break down progress into manageable chunks.