Establish a North Star metric for your company that aligns with your mission and values, ensuring everyone in the organization is focused on driving that metric up.

Every startup should have a clear North Star metric that aligns the entire team towards a common goal, such as monthly active users or gross merchandise volume.

You need to pick one important metric for your company and focus on growing it consistently.

We focus on a single overarching metric to guide our product development, which helps us prioritize our efforts and make informed decisions. This approach allows the entire team to rally around a common goal, enhancing our effectiveness.

Focus on a few key metrics—four or five is sufficient—rather than trying to track dozens, especially in the early stages of your startup.

When choosing KPIs, focus on one primary metric that you would bet the whole company on, as it simplifies your focus and helps you determine how well your startup is doing.

The key to success is to focus on the most important tasks and metrics for your company.

Don't get caught up in tracking too many metrics at once, as this can lead to analysis paralysis. Instead, focus on three to five key metrics that matter most to your business.

It's crucial to focus on momentum and make each step manageable, which builds trust within the team and encourages them to take more risks as they see success in metrics.