Establish a North Star metric for your company that aligns with your mission and values, ensuring everyone in the organization is focused on driving that metric up.

It's essential to choose one North Star metric that you can focus on for six months, as it helps align your team and drive growth.

Avoid vanity metrics and focus on clear, actionable metrics that can guide your startup's strategy and decision-making processes.

Real startup progress is defined by tasks that genuinely move the needle, such as growing your primary key performance indicator (KPI), which is typically either revenue or active users.

Startups must focus on measuring the right metrics comprehensively to understand their performance and drive success.

Once you're building your product, defining your primary metric helps align your team on who your target users are and how to attract them.

It's crucial to be honest about your startup's current status and to regularly fill out your primary metric and goals to maintain accountability and track progress effectively.

While revenue is often the best primary metric, some startups may focus on active users, especially if building a large audience is a prerequisite for monetization.

Your primary metric should also be usable as a feedback mechanism, helping you prioritize strategies and make quick decisions in your startup.