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Atmrix

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Atmrix

About

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

Revenue is a crucial metric for subscription businesses; track it through events like subscription upgrades to set growth goals.

Video

YC

Ilya Volodarsky - Analytics for Startups

@ Y Combinator

Ilya Volodarsky - Analytics for Startups

08/01/19

Related Takeaways

SD

Suhail Doshi

09/12/18

@ Y Combinator

Measuring revenue churn is critical for subscription-based businesses, as it helps you understand how many customers are leaving your service.

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

You can derive monetization as a North Star metric by tracking monthly recurring revenue for subscription businesses or transaction values for e-commerce.

HI

Harvard Innovation Labs Cast

02/02/14

@ Harvard Innovation Labs

In a SaaS business model, long-term subscriptions change the visibility of revenue, allowing for more accurate forecasting based on customer retention and upsell rates.

MM

Macy Mills

05/17/25

@ a16z speedrun

Net revenue retention measures the percentage of recurring revenue from current users, reflecting how well your company retains and expands its user base.

TB

Tom Blomfield

12/16/23

@ Y Combinator

For B2B companies, revenue should be the primary metric tracked, as it directly reflects the company's success.

AC

Adora Cheung

08/01/19

@ Y Combinator

Your primary metric must capture whether your product provides recurring or enduring value to users, such as monthly recurring revenue for SaaS tools.

MM

Macy Mills

05/17/25

@ a16z speedrun

Track the number of paying customers to measure growth; increasing customer acquisition rates can demonstrate to investors how quickly you're scaling.

GR

Geoff Ralston

10/11/18

@ Y Combinator

Good traction is often measured by growth rate; showing significant growth in revenue is more impressive than having a static revenue figure over time.

DR

David Rusenko

09/06/18

@ Y Combinator

Track the right metrics, focusing on returning usage, NPS, and paying customer renewal rates to gauge product market fit.