Track the number of paying customers to measure growth; increasing customer acquisition rates can demonstrate to investors how quickly you're scaling.

Measuring the improvement in revenue over time can be challenging, especially when comparing short-term results.

Revenue is a crucial metric for subscription businesses; track it through events like subscription upgrades to set growth goals.

Growth is usually simple; it's the interaction between conversion rate and churn, and the gap between these two indicates how fast you're going to grow.

For consumer startups, tracking headline user growth is crucial because monetization often comes later, and a good growth rate is 15% month-over-month, which can lead to a 5x increase in user base annually.

The growth rate of the market is more important than its current size; focus on how fast the market is expected to grow in the future.

Real startup progress is defined by tasks that genuinely move the needle, such as growing your primary key performance indicator (KPI), which is typically either revenue or active users.

It's impressive when founders can fluently discuss key metrics like daily active users or annual revenue per user, as it shows they are in command of their metrics.

Sticky growth means creating a product that users want to return to repeatedly, driving both activity and revenue.