Good traction is often measured by growth rate; showing significant growth in revenue is more impressive than having a static revenue figure over time.

Monetization metrics should reflect how much revenue you generate weekly, comparing it to previous weeks to gauge growth.

In the startup world, you're judged on your performance over the last six to eighteen months, so if you can cut your revenue in half to become sustainable, it can lead to better long-term outcomes.

Measuring the effectiveness of content is challenging, and it's crucial to tie measurements to specific goals and strategies.

Be cautious of measuring retention over too long a time period, as this can artificially inflate your retention metrics and mislead you about user engagement.

The market struggles to measure product quality accurately, often relying on revenue as a trailing indicator.

Measuring revenue churn is critical for subscription-based businesses, as it helps you understand how many customers are leaving your service.

The primary metric should be a lagging indicator of success, reflecting real value delivered, like revenue from customers who have already paid for your product.

Fundraising before you have any metrics can be beneficial, but once you have revenue, you'll be judged on that revenue 97% of the time.