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Atmrix

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IV

Ilya Volodarsky

08/01/19

@ Y Combinator

Monetization metrics should reflect how much revenue you generate weekly, comparing it to previous weeks to gauge growth.

Video

YC

Ilya Volodarsky - Analytics for Startups

@ Y Combinator

Ilya Volodarsky - Analytics for Startups

08/01/19

Related Takeaways

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

You can derive monetization as a North Star metric by tracking monthly recurring revenue for subscription businesses or transaction values for e-commerce.

AC

Adora Cheung

08/01/19

@ Y Combinator

When setting goals for your primary metric, aim for a weekly growth rate. This approach allows for frequent feedback and helps break down progress into manageable chunks.

SA

Sam Altman

03/18/17

@ Y Combinator

You should have a weekly review meeting to track your metrics and ensure you're focused on growth.

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

For acquisition metrics, track signups per week and differentiate between organic users and those invited by others to understand growth better.

E

EO Cast

04/28/25

@ EO

Measuring the improvement in revenue over time can be challenging, especially when comparing short-term results.

AS

Aravind Srinivas

02/22/25

@ Y Combinator

Our primary metric is the number of queries per day, and we analyze weekly and monthly growth rates to understand our performance better.

AC

Adora Cheung

08/01/19

@ Y Combinator

Your primary metric must capture whether your product provides recurring or enduring value to users, such as monthly recurring revenue for SaaS tools.

IV

Ilya Volodarsky

08/01/19

@ Y Combinator

Revenue is a crucial metric for subscription businesses; track it through events like subscription upgrades to set growth goals.

AC

Adora Cheung

08/01/19

@ Y Combinator

The primary metric should be a lagging indicator of success, reflecting real value delivered, like revenue from customers who have already paid for your product.