When setting goals for your primary metric, aim for a weekly growth rate. This approach allows for frequent feedback and helps break down progress into manageable chunks.

Monetization metrics should reflect how much revenue you generate weekly, comparing it to previous weeks to gauge growth.

We started measuring our growth weekly and focused on what progress we could make week over week, which helped us recover from our initial struggles.

For acquisition metrics, track signups per week and differentiate between organic users and those invited by others to understand growth better.

Your goal should be to grow your primary metric consistently, as this indicates you're creating something that people want and that can scale effectively.

A useful metric to track is the frequency of 'bad days' for users, which can be identified by specific events like payment declines or delays. This helps us understand customer pain points and improve their experience. When you're unsure what to measure, create a chart that tracks when users have a bad day, log it, and allow others to add their insights. This helps teams understand user issues better and prioritize which problems to address.

Your primary metric must capture whether your product provides recurring or enduring value to users, such as monthly recurring revenue for SaaS tools.

I dedicate the first couple of hours each day to reviewing metrics, revenue numbers, and customer feedback to identify areas for improvement and guide my team effectively.

Despite concerns from publishers, we are seeing overall query growth in search, and the breadth of where we are sending people is increasing.