Founders often launch without metrics and then scramble to build them afterward; it's crucial to integrate basic metrics into your product before launching.

Fundraising is fundamentally about believing in what you're doing and proving its value to others. If you know your product is good and can demonstrate traction, you're already ahead of the game.

While revenue is often the best primary metric, some startups may focus on active users, especially if building a large audience is a prerequisite for monetization.

Investors are biased towards metrics that may not prioritize the startup's survival, focusing instead on growth and revenue.

You can determine whether you need to raise funds by analyzing your metrics and understanding your bottom line.

Paid marketing should be measurable and tied to specific metrics, especially in the later stages of a startup's growth.

The most important aspect of fundraising is to get it done so you can focus on building your company.

The easiest way to fundraise is to have a good metric that's growing; when I ran a startup that wasn't growing, I spoke to 140 investors and only got two angel checks, but now that I'm working on a growing startup, it took us one week to raise our seed round.

Fundraising does not guarantee success; most startups that raise money do not achieve significant revenue.