Startups must focus on measuring the right metrics comprehensively to understand their performance and drive success.

Brand marketing is the hardest type of marketing to measure, and startups should focus on growth and performance marketing first before considering brand marketing later in their development.

Avoid vanity metrics and focus on clear, actionable metrics that can guide your startup's strategy and decision-making processes.

When gauging product-market fit, if you have to ask whether you've achieved it, you likely haven't. It's crucial to be honest about your startup's performance and growth potential.

Founders often launch without metrics and then scramble to build them afterward; it's crucial to integrate basic metrics into your product before launching.

While revenue is often the best primary metric, some startups may focus on active users, especially if building a large audience is a prerequisite for monetization.

Your primary metric should also be usable as a feedback mechanism, helping you prioritize strategies and make quick decisions in your startup.

Fundraising before you have any metrics can be beneficial, but once you have revenue, you'll be judged on that revenue 97% of the time.

Every startup should have a clear North Star metric that aligns the entire team towards a common goal, such as monthly active users or gross merchandise volume.