When a startup's runway decreases to about 12 months, founders often start making better decisions as they face pressure to perform.

In the startup world, the only way to keep score is through revenue; this lack of structure can be liberating for those who thrive in chaos.

Startups should focus on maintaining momentum, especially in the early years, as it drives results beyond what the team believes they can achieve.

Taking a significant hit to your growth rate can be necessary to achieve a sustainable business model, similar to how personal bankruptcy allows individuals to clear debts and start fresh.

Your startup's success hinges on applying pressure for efficiency, which extends your runway and increases your options as you grow.

As a startup grows, the focus shifts from just acquiring users to ensuring sustainable growth and revenue. We learned the hard way that even if users love our product, we must also pay attention to our overall growth metrics to avoid becoming a beloved startup that fails due to lack of financial viability.

In the current economic climate, startups need to hire even more slowly and be cautious about their growth strategies to ensure sustainability.

If you have six months of runway left, you should start thinking about raising money or achieving profitability, as waiting too long can reduce your leverage with investors.

Fundraising before you have any metrics can be beneficial, but once you have revenue, you'll be judged on that revenue 97% of the time.