It's essential to have a guiding North Star for content strategy, focusing on what the audience truly needs and how to deliver it effectively.

To determine if users are getting value from a product, simply measuring engagement, like watching more content, can be misleading; for example, watching fight videos may not reflect true user satisfaction.

Measuring the improvement in revenue over time can be challenging, especially when comparing short-term results.

We're measuring outcomes with metrics that show whether we're moving the needle, rather than just assessing the technology itself.

When product teams focus solely on metrics like engagement or dwell time, they risk neglecting qualitative aspects such as content quality and user satisfaction, which can lead to long-term retention issues.

Building an editorial content operation is crucial, but it requires a clear strategy and support from the team to be effective.

Including efficiency metrics in your overall strategy encourages your team to consider resource allocation and optimize performance.

Defining your mission, strategy, and metrics is vital for aligning your team and ensuring everyone understands their role in achieving the organization's goals.

Paid marketing should be measurable and tied to specific metrics, especially in the later stages of a startup's growth.