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MM

Macy Mills

05/17/25

@ a16z speedrun

Churn rate is crucial to track; understanding why customers leave can help improve retention and inform future pricing strategies.

Video

as

The Complete Startup Playbook for B2B Pricing

@ a16z speedrun

The Complete Startup Playbook for B2B Pricing

05/17/25

Related Takeaways

SD

Suhail Doshi

09/12/18

@ Y Combinator

Measuring revenue churn is critical for subscription-based businesses, as it helps you understand how many customers are leaving your service.

DR

David Rusenko

09/06/18

@ Y Combinator

Pay attention to customer renewal rates rather than just churn rates, as they provide a clearer picture of customer retention.

SD

Suhail Doshi

09/12/18

@ Y Combinator

It's really important to look at your monthly churn because it can lead to flat growth over time, which can be a slow death for your business.

TB

Tom Blomfield

12/16/23

@ Y Combinator

If customers churn out quickly, it creates a leaky bucket scenario where you're constantly scrambling to replace lost customers instead of building a stable revenue base.

AC

Adora Cheung

03/20/17

@ Y Combinator

Tracking customer retention is essential; it helps you understand how many users continue to engage with your product over time, which is a key indicator of success.

GT

Garry Tan

04/22/20

@ Garry Tan

Once you have an initial go-to-market strategy, the real challenge is retaining customers, as many companies experience high churn despite early traction.

BH

Brian Halligan

05/08/19

@ Y Combinator

In the early days, we tracked visitors, leads, and customers, but we should have focused on churn rates to understand customer satisfaction better.

KH

Kevin Hale

09/07/19

@ Y Combinator

Growth is determined by the balance between conversion rates and churn, and working on reducing churn is generally easier than improving conversion rates.

TB

Tom Blomfield

12/16/23

@ Y Combinator

Retention is a critical metric; it shows how many customers continue to pay over time, indicating the product's value to them.