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GT

Garry Tan

04/22/20

@ Garry Tan

Once you have an initial go-to-market strategy, the real challenge is retaining customers, as many companies experience high churn despite early traction.

Video

GT

Timebox your way to startup product market fit

@ Garry Tan

Timebox your way to startup product market fit

04/22/20

Related Takeaways

BF

Brad Flora

08/27/22

@ Y Combinator

Startups often churn as they grow, meaning that acquiring early customers doesn't guarantee long-term retention.

OG

Ooshma Garg

04/19/16

@ Y Combinator

Just because you launch a product doesn't guarantee customer acquisition; I had to fight hard for every customer after the initial excitement wore off.

DR

David Rusenko

09/06/18

@ Y Combinator

The hardest part of a startup is getting from idea to traction, which is often where most companies fail.

AE

Aaron Epstein

12/16/22

@ Y Combinator

To build a successful startup, focus on generating recurring revenue, maintaining high retention rates, and creating defensible moats.

DC

Dalton Caldwell

03/22/24

@ Y Combinator

Getting the first customer is one of the hardest challenges for founders, and it requires a different approach than what investors might suggest.

GT

Garry Tan

04/22/20

@ Garry Tan

Success in customer acquisition looks like trying something that works, doubling down on it, and establishing a new normal that leads to scalable growth and product market fit.

TB

Tom Blomfield

12/16/23

@ Y Combinator

If customers churn out quickly, it creates a leaky bucket scenario where you're constantly scrambling to replace lost customers instead of building a stable revenue base.

MM

Macy Mills

05/17/25

@ a16z speedrun

Churn rate is crucial to track; understanding why customers leave can help improve retention and inform future pricing strategies.

MS

Michael Seibel

05/07/22

@ Y Combinator

Before thriving, a startup must first survive, and sometimes achieving product-market fit takes longer than expected, requiring patience and strategic adjustments.