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OG

Ooshma Garg

04/19/16

@ Y Combinator

Just because you launch a product doesn't guarantee customer acquisition; I had to fight hard for every customer after the initial excitement wore off.

Video

YC

Gobble founder Ooshma Garg speaks at Female Founders Conference 2016

@ Y Combinator

Gobble founder Ooshma Garg speaks at Female Founders Conference 2016

04/19/16

Related Takeaways

MS

Michael Seibel

08/01/19

@ Y Combinator

Launch is about acquiring your first customers, not just generating press or buzz.

KM

Kathryn Minshew

03/13/14

@ Y Combinator

In startup customer acquisition, the idea that 'if you build it, they will come' is often false; you need to actively find your audience.

GT

Garry Tan

04/22/20

@ Garry Tan

Once you have an initial go-to-market strategy, the real challenge is retaining customers, as many companies experience high churn despite early traction.

KM

Kat Mañalac

02/10/23

@ Y Combinator

If your initial launch doesn't attract attention, it's not a reason to give up; instead, iterate and launch again until you find a core group of users who love your product.

BF

Brad Flora

08/27/22

@ Y Combinator

Startups often churn as they grow, meaning that acquiring early customers doesn't guarantee long-term retention.

GT

Garry Tan

04/22/20

@ Garry Tan

Success in customer acquisition looks like trying something that works, doubling down on it, and establishing a new normal that leads to scalable growth and product market fit.

DC

Dalton Caldwell

03/22/24

@ Y Combinator

Getting the first customer is one of the hardest challenges for founders, and it requires a different approach than what investors might suggest.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

If you create a product, simply putting it on the market won't guarantee users will come; active growth strategies are necessary.

YC

Y Combinator Cast

08/27/22

@ Y Combinator

Building a great product is important, but startups must also focus on how to acquire customers effectively; a self-service interface alone is not a sufficient strategy.