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About

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

If you create a product, simply putting it on the market won't guarantee users will come; active growth strategies are necessary.

Video

YC

Gustaf Alstromer - How to Get Users and Grow

@ Y Combinator

Gustaf Alstromer - How to Get Users and Grow

09/12/18

Related Takeaways

KM

Kathryn Minshew

06/20/14

@ Y Combinator

Startups require active marketing; having a great product alone won't attract users unless you actively seek them out.

AS

Alex Schultz

03/24/17

@ Y Combinator

To achieve growth, focus on product-market fit first; without a great product, growth tactics won't be effective.

KM

Kathryn Minshew

03/13/14

@ Y Combinator

In startup customer acquisition, the idea that 'if you build it, they will come' is often false; you need to actively find your audience.

YC

Y Combinator Cast

08/27/22

@ Y Combinator

Building a great product is important, but startups must also focus on how to acquire customers effectively; a self-service interface alone is not a sufficient strategy.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Startups don't take off by themselves; founders must actively recruit customers and drive growth manually instead of relying solely on advertising.

YC

Y Combinator Cast

06/20/14

@ Y Combinator

Building growth into the product from the start is crucial, rather than treating it as an afterthought after initial user acquisition.

JC

Jason Citron

11/25/24

@ 20VC with Harry Stebbings

We quickly realized that building it and expecting users to come didn't work; we had to actively engage potential users to grow our platform.

OG

Ooshma Garg

04/19/16

@ Y Combinator

Just because you launch a product doesn't guarantee customer acquisition; I had to fight hard for every customer after the initial excitement wore off.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

Companies should focus on growth only after achieving product-market fit; otherwise, they risk wasting resources.