Companies should focus on growth only after achieving product-market fit; otherwise, they risk wasting resources.

It's crucial to assess whether a company is ready for a traditional growth effort, particularly in terms of product-market fit, before implementing growth tactics.

In the early stages of a startup, focus on building a great product; nothing else matters until that is achieved.

Working on growth before achieving product-market fit and good retention is not a good idea.

Product-market fit is crucial; you know you have it when growth is not your biggest problem, and when you pivot, you get another chance to succeed, increasing your odds of achieving product-market fit by taking multiple high-quality shots at it.

Startups should focus on achieving product-market fit and ensure they have sufficient runway, rather than getting distracted by macroeconomic trends.

When you're in the product market fit phase, it's crucial to keep refining your product instead of just focusing on scaling the business.

Finding product-market fit is the single most important thing that your startup does in the first three years, yet it's often underexplored and underexplained.

Achieving product-market fit can feel like you're out of control, but it's important to recognize that not every company will experience explosive growth; some can thrive while maintaining control over their destiny.