Successful startups often pivot to find product-market fit, and this process is vital whether you're just starting or considering a pivot.

Product Market Fit (PMF) occurs when a startup has built a product that customers love and are using, shifting the focus from defining customer needs to scaling the business. When you're pre-product market fit, your main focus should be on finding that fit, while post-product market fit, your priority shifts to maintaining and scaling that fit.

Achieving product-market fit can feel like you're out of control, but it's important to recognize that not every company will experience explosive growth; some can thrive while maintaining control over their destiny.

Product market fit is the singular thing that truly matters for a startup's success.

Finding product-market fit is the single most important thing that your startup does in the first three years, yet it's often underexplored and underexplained.

Product-market fit is no longer a one-time achievement; it requires continuous validation and adaptation every six months as markets evolve.

The key to achieving product-market fit is to continue iterating until you find something that resonates with users, rather than relying solely on metrics like signups.

We defined product-market fit when our first large pharmaceutical client used our platform for entire sectors of their business, indicating we met a significant need. When a large company shifts from solving a problem internally to using your product, it's a significant validation of your offering.

Many entrepreneurs face pivots when trying to establish their initial product-market fit, often needing to adjust their strategies based on customer feedback and market conditions.