Product Market Fit (PMF) occurs when a startup has built a product that customers love and are using, shifting the focus from defining customer needs to scaling the business. When you're pre-product market fit, your main focus should be on finding that fit, while post-product market fit, your priority shifts to maintaining and scaling that fit.

Product-market fit is crucial; you know you have it when growth is not your biggest problem, and when you pivot, you get another chance to succeed, increasing your odds of achieving product-market fit by taking multiple high-quality shots at it.

Signs of product market fit include high retention on a broken product, major brands using your SaaS product, and strong customer feedback even from a small group.

To find product-market fit, you need to engage in thorough conversations with customers, asking detailed questions to uncover their actual needs and pain points, as customers will share their vision and problems if you ask the right questions, leading to valuable insights for product development.

Finding product-market fit is the single most important thing that your startup does in the first three years, yet it's often underexplored and underexplained.

At level one product-market fit, your goal is to find three to five customers with a significant problem and deliver a satisfying solution, even if it means being inefficient initially.

When we found product-market fit, the questions from customers shifted from general interest to specifics about pricing and purchasing, indicating a strong desire to move forward with us.

You know you've found product-market fit when customers are actively pulling the product out of you, often indicated by high demand and feedback.

Product-market fit is no longer a one-time achievement; it requires continuous validation and adaptation every six months as markets evolve.