In today's fast-paced market, achieving product-market fit is a continuous process, requiring founders to think like entrepreneurs and adapt every six months.

Product-market fit is crucial; you know you have it when growth is not your biggest problem, and when you pivot, you get another chance to succeed, increasing your odds of achieving product-market fit by taking multiple high-quality shots at it.

Achieving product-market fit is not a single moment; it's an ongoing process, and for Wufoo, it was about consistently meeting customer needs and adapting to feedback.

Even at level four, finding product-market fit for new products is challenging and requires continuous effort.

The key to achieving product-market fit is to continue iterating until you find something that resonates with users, rather than relying solely on metrics like signups.

Expectations of customers continue to rise, making it a constant challenge to maintain product-market fit.

Finding product-market fit is the single most important thing that your startup does in the first three years, yet it's often underexplored and underexplained.

Product Market Fit (PMF) occurs when a startup has built a product that customers love and are using, shifting the focus from defining customer needs to scaling the business. When you're pre-product market fit, your main focus should be on finding that fit, while post-product market fit, your priority shifts to maintaining and scaling that fit.

Entrepreneurship requires continuous iteration of your product, sales pitch, and marketing strategies to adapt to changing conditions.