Most startups never get past level two of product-market fit, which is a common challenge for early-stage companies.

In today's fast-paced market, achieving product-market fit is a continuous process, requiring founders to think like entrepreneurs and adapt every six months.

Product-market fit is no longer a one-time achievement; it requires continuous validation and adaptation every six months as markets evolve.

At level one product-market fit, your goal is to find three to five customers with a significant problem and deliver a satisfying solution, even if it means being inefficient initially.

Founders often get stuck at various levels of product-market fit, and it's essential to evaluate which of the four Ps—persona, problem, promise, or product—needs to change to move forward.

The framework for product-market fit includes four levels: nascent, developing, strong, and extreme product-market fit.

Expectations of customers continue to rise, making it a constant challenge to maintain product-market fit.

Finding product-market fit is the single most important thing that your startup does in the first three years, yet it's often underexplored and underexplained.

If a founder has been working for four to five years without finding product-market fit, it may be time to reconsider their approach.