If you're stuck at a level of product-market fit, focus on changing the persona, problem, promise, and product to move forward.

In today's fast-paced market, achieving product-market fit is a continuous process, requiring founders to think like entrepreneurs and adapt every six months.

Many entrepreneurs face pivots when trying to establish their initial product-market fit, often needing to adjust their strategies based on customer feedback and market conditions.

Many founders feel they never truly achieve product-market fit, often waiting until they reach significant revenue milestones to feel confident about their product's success.

Even at level four, finding product-market fit for new products is challenging and requires continuous effort.

The four Ps to focus on are Persona, Problem, Promise, and Product.

If a founder has been working for four to five years without finding product-market fit, it may be time to reconsider their approach.

The four Ps framework includes Persona, Problem, Promise, and Product, which must align for a product to succeed. The product should deliver a promise that effectively solves the problem for the target persona.

Successful startups often pivot to find product-market fit, and this process is vital whether you're just starting or considering a pivot.