The four Ps framework includes Persona, Problem, Promise, and Product, which must align for a product to succeed. The product should deliver a promise that effectively solves the problem for the target persona.

Founders often get stuck at various levels of product-market fit, and it's essential to evaluate which of the four Ps—persona, problem, promise, or product—needs to change to move forward.

If you're stuck at a level of product-market fit, focus on changing the persona, problem, promise, and product to move forward.

Understanding your Persona means knowing the specific people in your market and their challenges.

When launching a product, focus on your customers' needs rather than your competitors' features; it's about doing one thing exceptionally well.

When pitching a product, it's crucial to articulate a unique belief about the problem being solved, rather than just focusing on the product features.

I advise focusing on understanding your target users and the problems they face, and then providing solutions that align with your product's capabilities.

Product is all that matters, but it only comes into being when decisions are made based on a consistent philosophy.

As a senior product manager, focus on thinking big, building trust, and driving impact to advance your career.