Personas are a valuable tool for understanding specific user needs and tailoring the product accordingly.

Understanding the different personas and archetypes in the property sector, such as various types of agents, is crucial for our strategy.

Understanding who you are selling to is crucial. Imagine switching roles with your customer and identifying their top three goals. This can help you align your product with their needs.

The four Ps to focus on are Persona, Problem, Promise, and Product.

It's crucial to remember your expertise as a buyer; this realization can help you understand your customers better and refine your sales approach.

The emotional connection to a problem you're passionate about will differentiate you from others in the market.

The four Ps framework includes Persona, Problem, Promise, and Product, which must align for a product to succeed. The product should deliver a promise that effectively solves the problem for the target persona.

Choosing your customers is crucial; if you aim to attract anyone, you risk failure. Instead, focus on a specific audience and understand their needs and characteristics to shape your product effectively.

If you're stuck at a level of product-market fit, focus on changing the persona, problem, promise, and product to move forward.