Having a personal connection to a problem helps you assess potential solutions and stay motivated during challenges.

Companies that start from personal passion and aim to solve a personal pain tend to perform better than those that do not.

Once you identify an interesting problem that resonates with you personally, ask yourself why you are uniquely qualified to address it, focusing on your unique insights rather than traditional qualifications, as this connection can provide valuable insights.

Being a domain expert who identifies a problem and has a solution indicates passion and drive, which are essential for long-term commitment to a startup.

When you dive deep into a problem, you should feel more excited as challenges arise, rather than bored; that's a sign of true passion.

Be proud of the problem you're solving; if you don't identify with the problem, it will be hard to maintain the energy and enthusiasm needed to sustain the company.

To sustain motivation in a startup, it's crucial to identify what else you can be passionate about beyond just the problem at hand. The things you care about the most might be the same as everyone else's, so consider not letting passion be your primary decision-making factor.

Finding a problem that excites you is essential; it's not just about interest but about the depth of engagement that keeps you motivated.

It's important to find something you care about deeply, even if it doesn't receive validation from authority figures or the market.