A well-defined problem is half-solved; clearly identifying the pain or need you address helps your team focus on the right product or service.

Finding a problem that excites you is essential; it's not just about interest but about the depth of engagement that keeps you motivated.

Every problem that companies face is a leadership problem; if you can identify that, you can take control and lead effectively.

The best problems to solve are the ones that affect you personally, as you have a deep understanding and passion for finding a solution.

To sustain motivation in a startup, it's crucial to identify what else you can be passionate about beyond just the problem at hand. The things you care about the most might be the same as everyone else's, so consider not letting passion be your primary decision-making factor.

Once you identify an interesting problem that resonates with you personally, ask yourself why you are uniquely qualified to address it, focusing on your unique insights rather than traditional qualifications, as this connection can provide valuable insights.

The emotional connection to a problem you're passionate about will differentiate you from others in the market.

If you can find a problem that captivates you and also presents a business opportunity, that's the ideal scenario for building a company.

Know why you're starting a company and what problem you're trying to solve; if your reason isn't authentic, your chances of failure increase significantly.