When you dive deep into a problem, you should feel more excited as challenges arise, rather than bored; that's a sign of true passion.

Choosing an area of interest that excites you is crucial, especially when you have much to learn; avoid areas you dislike just for potential funding.

If you can find a problem that captivates you and also presents a business opportunity, that's the ideal scenario for building a company.

To identify real problems worth solving, focus on your interests and work on things that genuinely engage you, even if they seem trivial to others.

Once you identify an interesting problem that resonates with you personally, ask yourself why you are uniquely qualified to address it, focusing on your unique insights rather than traditional qualifications, as this connection can provide valuable insights.

If you find working on boring tasks intolerable, it may indicate that you have a taste for genuinely interesting problems.

After identifying an interesting problem, assess why you are uniquely qualified to tackle it, as this can guide your approach.

The best problems to solve are the ones that affect you personally, as you have a deep understanding and passion for finding a solution.

To sustain motivation in a startup, it's crucial to identify what else you can be passionate about beyond just the problem at hand. The things you care about the most might be the same as everyone else's, so consider not letting passion be your primary decision-making factor.