A strong personal motivation and connection to the area you're working on will help you persist through the hard times.

The best problems to solve are the ones that affect you personally, as you have a deep understanding and passion for finding a solution.

The emotional connection to a problem you're passionate about will differentiate you from others in the market.

Once you identify an interesting problem that resonates with you personally, ask yourself why you are uniquely qualified to address it, focusing on your unique insights rather than traditional qualifications, as this connection can provide valuable insights.

Founders who work on ideas they understand personally tend to be more successful because they can evaluate the problem effectively.

After identifying an interesting problem, assess why you are uniquely qualified to tackle it, as this can guide your approach.

Finding a problem that excites you is essential; it's not just about interest but about the depth of engagement that keeps you motivated.

Be proud of the problem you're solving; if you don't identify with the problem, it will be hard to maintain the energy and enthusiasm needed to sustain the company.

Knowing your 'why' is crucial; it defines the problem you're solving and keeps you authentic, which is essential for success.