Each archetype of property seekers has different pain points, so it's essential to segment them accordingly when building a solution.

Understanding the main concerns of each stakeholder in the property market is crucial for providing them with what they truly need, such as leads for agents and actual property viewings for owners.

Understanding your Persona means knowing the specific people in your market and their challenges.

To ensure rapid growth, we rigorously assess opportunities and engage with all stakeholders in the property industry, including agents and home seekers.

We’ve learned that the market teaches us about different types of landlords, from mom-and-pop operations to large firms, each with unique pain points.

To successfully restructure around the agent era, companies must fundamentally change how they work, what they focus on, and their go-to-market strategies.

Once we decided to focus on the property sector, we began validating our hypotheses based on our field experiences.

The agent personalizes answers based on user roles, providing detailed responses for due diligence specialists and general answers for advisors.

We're excited to explore how to bring the benefits of agents to users and the ecosystem more broadly, focusing on personalization and context.