Understanding the main concerns of each stakeholder in the property market is crucial for providing them with what they truly need, such as leads for agents and actual property viewings for owners.

Once we decided to focus on the property sector, we began validating our hypotheses based on our field experiences.

Understanding the different personas and archetypes in the property sector, such as various types of agents, is crucial for our strategy.

We prioritize markets poised for great growth, as the right market can significantly increase a company's chances of success.

We aimed to empower consumers in the real estate market just as we did in the travel industry, by making information accessible and transparent.

We aim to be a one-stop financing platform for property seekers and owners, aggregating all necessary information in one place.

By actively engaging with our users and improving their listings, we were able to curate quality properties, leading to increased bookings and traction for our service.

To retain stakeholders on the platform, it's vital to focus on the most important metrics for them, such as generating leads and ensuring property viewings.

We maintain transparency with landlords about pricing and relisting strategies, which helps build trust and solidifies our partnership.