Understanding the main concerns of each stakeholder in the property market is crucial for providing them with what they truly need, such as leads for agents and actual property viewings for owners.

For property owners and developers, the primary concern is actual property viewings; they prioritize visits over mere inquiries or chats about their properties.

The key to success is to focus on the most important tasks and metrics for your company.

Measuring retention is critical; if you don't have a product that retains users, you shouldn't focus on growth yet.

Focus on what matters most for your business; avoid vanity metrics and concentrate on sustainable growth and revenue.

Retention is the single most important factor for growth; if users don't stay, the business won't succeed.

I value metrics like time on site and engagement over page views, as they indicate how well content resonates with the audience.

When product teams focus solely on metrics like engagement or dwell time, they risk neglecting qualitative aspects such as content quality and user satisfaction, which can lead to long-term retention issues.

Track the right metrics, focusing on returning usage, NPS, and paying customer renewal rates to gauge product market fit.