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Atmrix

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GA

Gustaf Alstromer

09/12/18

@ Y Combinator

Measuring retention is critical; if you don't have a product that retains users, you shouldn't focus on growth yet.

Video

YC

Gustaf Alstromer - How to Get Users and Grow

@ Y Combinator

Gustaf Alstromer - How to Get Users and Grow

09/12/18

Related Takeaways

AS

Alex Schultz

03/24/17

@ Y Combinator

Retention is the single most important factor for growth; if users don't stay, the business won't succeed.

YC

Y Combinator Cast

01/03/17

@ Y Combinator

In the early days, focus on product retention rather than just growth. If your retention rate is low, prioritize improving your product before trying to scale.

DL

David Lieb

08/30/24

@ Y Combinator

Be cautious of measuring retention over too long a time period, as this can artificially inflate your retention metrics and mislead you about user engagement.

BK

Bryan Kim

06/01/24

@ a16z

Retention is crucial for consumer products; if users don't return, you face a 'burned forest' problem where new user acquisition becomes impossible.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

Retention is the most reliable way to measure product-market fit; it indicates whether users continue to find value in your product.

SD

Suhail Doshi

09/12/18

@ Y Combinator

It's a mistake to get distracted by new features without ensuring your existing product retains users effectively; focus on improving retention first.

AC

Adora Cheung

03/20/17

@ Y Combinator

Tracking customer retention is essential; it helps you understand how many users continue to engage with your product over time, which is a key indicator of success.

AP

Avni Patel Thompson

03/03/18

@ Y Combinator

To measure product-market fit, look for retention; if users keep coming back, you're solving their problems effectively.

GA

Gustaf Alströmer

08/16/19

@ Y Combinator

Using surveys to gauge product-market fit can be biased; instead, focus on measuring actual user retention.