Understanding the different personas and archetypes in the property sector, such as various types of agents, is crucial for our strategy.

My passion for property stems from experiencing significant pain points in the home buying process.

When building a product, it's crucial to understand people's pain points and why they need it.

Understanding the main concerns of each stakeholder in the property market is crucial for providing them with what they truly need, such as leads for agents and actual property viewings for owners.

You can adjust the price point or even choose a different problem to address, as different groups have varying needs that your software might fulfill.

We’ve learned that the market teaches us about different types of landlords, from mom-and-pop operations to large firms, each with unique pain points.

It's essential to have separate pitches for investors and customers, as they have different motivations and interests.

We need to tailor our marketing to address specific user needs and ensure that our messaging aligns with the problems we solve.

When discussing your product with potential users, ask them to identify reasons they might not buy it, which can reveal critical pain points.