To determine pricing, explore how your target customers pay for similar software products, whether it's a flat fee, per usage, or other structures, and align your pricing strategy accordingly.

If users won't pay more, it may indicate that you need to enhance your product's value or address a more significant problem.

A big problem might be planning a group holiday, which is significant enough for people to pay for a solution. In contrast, small problems that don't occur often won't engage users.

A well-defined problem is half-solved; clearly identifying the pain or need you address helps your team focus on the right product or service.

Tiering in pricing allows you to cater to different user needs and ideal customer profiles by offering various features at different price points.

If someone is willing to pay for the most basic version of your product, it indicates that you're addressing a real problem.

Discuss your pricing strategy and how you determined your price points, including customer segments willing to pay different amounts.

We need to tailor our marketing to address specific user needs and ensure that our messaging aligns with the problems we solve.

Each archetype of property seekers has different pain points, so it's essential to segment them accordingly when building a solution.