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Tom Blomfield

07/26/24

@ Y Combinator

To determine pricing, explore how your target customers pay for similar software products, whether it's a flat fee, per usage, or other structures, and align your pricing strategy accordingly.

Video

How To Price For B2B | Startup School

@ Y Combinator

How To Price For B2B | Startup School

07/26/24

Related Takeaways

Tom Blomfield

07/26/24

@ Y Combinator

If you're unsure how to price, start with a number similar to other software your customers buy, then increase it by 50% for each new customer until you find the right balance.

Macy Mills

05/17/25

@ a16z speedrun

Test your pricing to find out how much customers are willing to pay; as your product matures, your ideal customer profile may change, and you should adapt your pricing accordingly.

Garry Tan

10/18/19

@ Garry Tan

Discuss your pricing strategy and how you determined your price points, including customer segments willing to pay different amounts.

Jared Friedman

11/23/24

@ Y Combinator

The pricing structure in software typically falls into three categories: $5 per seat, $500 per seat, or $55,000 per seat, corresponding to consumer, SMB, and enterprise sales.

Ben Brook

04/19/25

@ EO

Expect your pricing strategy to evolve over time, typically every year or so, as you gather more data about your customers and market.

Macy Mills

05/17/25

@ a16z speedrun

Simplify and scale with tiered pricing; avoid having too many tiers to prevent confusion and ensure that your pricing aligns with your ideal customer profile.

Todd Jackson

04/11/24

@ Lenny's Podcast

Asking customers about their budget and what they currently pay for similar solutions helps gauge their willingness to pay.

Tom Blomfield

07/26/24

@ Y Combinator

For Enterprise pricing, avoid publishing fixed prices on your website; instead, use a contact sales approach to tailor pricing based on the specific value for each customer.

Macy Mills

05/17/25

@ a16z speedrun

Pricing isn't just a number; it's a strategy that should evolve as your business grows, allowing for flexibility and adaptation to avoid common mistakes.