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Atmrix

About

DT

Des Traynor

12/13/17

@ Y Combinator

We need to tailor our marketing to address specific user needs and ensure that our messaging aligns with the problems we solve.

Video

YC

Be Wary of Solving a Small, Rare Problem - Des Traynor of Intercom

@ Y Combinator

Be Wary of Solving a Small, Rare Problem - Des Traynor of Intercom

12/13/17

Related Takeaways

DT

Des Traynor

12/13/17

@ Y Combinator

I advise focusing on understanding your target users and the problems they face, and then providing solutions that align with your product's capabilities.

DT

Des Traynor

12/13/17

@ Y Combinator

In marketing, it's crucial to understand how people buy your product rather than just focusing on selling it, as different users have varying needs and approaches to finding solutions.

HR

Hosain Rahman

04/26/17

@ Y Combinator

We define the 'why' behind our products, focusing on the problems they solve and ensuring they meet user needs effectively.

DT

Des Traynor

12/13/17

@ Y Combinator

We have to help users find the exact part of Intercom that meets their needs, which requires a tailored experience for each user.

GM

Gaurav Misra

03/27/25

@ Lenny's Podcast

The core of building products involves identifying a user problem, applying technology to solve it, and finding the right audience for that solution.

MD

Morgan DeBaun

08/03/17

@ Y Combinator

We prioritize understanding our audience's needs over our own assumptions, which helps us create content that genuinely resonates with them.

PR

Peter Reinhardt

09/06/18

@ Y Combinator

Customer interviews are essential for understanding the right messaging and ensuring that the product aligns with user needs and expectations.

YC

Y Combinator Cast

10/13/17

@ Y Combinator

It's essential to probe deeper into the problems your users face, rather than just focusing on how your product solves them.

YZ

Young Zhao

09/21/24

@ EO

It's crucial to start with user needs and continuously engage with them to ensure your technology is the best solution for their problems.