I often find myself balancing the desire to create content I enjoy with the need to engage with my audience and meet their expectations. I take a lot from the fact that I witnessed many user and creator interviews at Patreon, which helps me understand how users relate to a product. Many people don't know what they want, but their expressed desires indicate underlying problems in user experience that need addressing.

I prioritize creating content that genuinely benefits the audience, focusing on educational value rather than personal entertainment.

Our content marketing strategy focused on providing valuable insights to our target audience rather than just promoting our product, which helped us build trust and grow our user base.

Listening to my audience is important, but it’s just one piece of the puzzle. I also need to rely on my metrics and maintain my vision for the content I create, rather than just following audience requests.

We learned the importance of understanding our customers' needs, especially as we scaled, to ensure we were meeting the right demands.

It's essential to have a guiding North Star for content strategy, focusing on what the audience truly needs and how to deliver it effectively.

We need to tailor our marketing to address specific user needs and ensure that our messaging aligns with the problems we solve.

To create engaging educational content, we need to tailor our approach to each channel and audience, rather than relying on generic principles.

You should prioritize understanding your customers and their needs before expanding your reach to a broader audience.