To create engaging educational content, we need to tailor our approach to each channel and audience, rather than relying on generic principles.

We prioritize understanding our audience's needs over our own assumptions, which helps us create content that genuinely resonates with them.

When creating content, I focus on audience retention and constantly calculate how many viewers might tune out during a video.

The most successful people choose education over entertainment. I want to transform the entertainment industry to make it educational without anyone knowing, so it remains entertaining.

I used to study YouTube analytics intensely, but now I focus on creating content that resonates with viewers rather than getting caught up in algorithm changes.

I believe that if you want to create good content, you need to be passionate about it and not just follow trends. I can spend every dollar in my bank account on a video because I know people will watch it.

I prefer hiring people who are coachable and understand the specific values I prioritize in content creation.

Startups should focus on producing high-utility content that helps their audience achieve their goals, even if it's not directly related to their product.

I often find myself balancing the desire to create content I enjoy with the need to engage with my audience and meet their expectations. I take a lot from the fact that I witnessed many user and creator interviews at Patreon, which helps me understand how users relate to a product. Many people don't know what they want, but their expressed desires indicate underlying problems in user experience that need addressing.