If users refuse to pay, it indicates that you haven't built enough value into your product or you're targeting the wrong customer segment.

If a company isn't willing to pay for your product, it indicates that you may need to tweak what you're building.

If someone is willing to pay for the most basic version of your product, it indicates that you're addressing a real problem.

If your price is higher than the value customers see in your product, they won't buy from you, so it's crucial to find the right balance.

Incrementally raising prices until you receive pushback from users can help you find the ideal price point where customers complain but still pay.

If you're charging significantly less than competitors, you might be attracting customers who only want the cheapest option, leading to misleading data about your product's demand. Successful products often charge a premium rather than being cheaper than competitors, as they solve significant problems for customers who are willing to pay more for effective solutions.

You need to ensure that your product has a pull from the user; if users aren't engaged, customers won't pay for it.

When a product isn't selling well, raising the price can sometimes lead to increased demand, as it may create a perception of higher value.

To understand why users aren't finding value in your product, engage with them directly and make necessary adjustments.