Pricing should be iterative; continuously adapt and change it based on market feedback and data until you find the right price point.

If users won't pay more, it may indicate that you need to enhance your product's value or address a more significant problem.

When setting pricing, it's important to guess a number that seems reasonable, and if you can close that sale, try doubling it the next time. Iterating based on feedback is key to finding the right price.

Pricing should be adjusted based on the tension between demand and supply. Understanding when to increase prices involves assessing market demand and your product's value proposition. When you launch a waiting list with 100 people and only 10 spots are available, that creates demand and pushes the price up for those spots. Transparency of demand, like having a queue outside a nightclub, increases perceived value and can elevate prices.

It's important to release your pricing early to confront the market and gather feedback from paying customers, rather than being overwhelmed by opinions from those who won't pay.

Test your pricing to find out how much customers are willing to pay; as your product matures, your ideal customer profile may change, and you should adapt your pricing accordingly.

If you're unsure how to price, start with a number similar to other software your customers buy, then increase it by 50% for each new customer until you find the right balance.

Successful startups frequently test their pricing, adjusting it as they learn more about their market.

Startups should experiment with pricing strategies, especially when they have a small customer base, as it's easier to adjust prices than to raise them later.