Founders often make the mistake of being afraid to charge for their product, fearing customer rejection. However, charging customers is one of the most effective ways to learn about your business, including whether users are willing to pay and which customer segments are most excited to pay.

The best feedback about your product often comes right after you tell users the price, based on their immediate reactions.

Incrementally raising prices until you receive pushback from users can help you find the ideal price point where customers complain but still pay.

Charging customers is essential for validating your product's value. Offering free trials can be tempting, but if customers aren't paying, they aren't truly customers. Resist the fear of rejection based on price.

As a first-time founder, it's common to feel guilty about asking for higher prices, but it's important to recognize the value you're delivering.

It's crucial to focus on feedback from paying customers, as their insights are more valuable for product improvement than those from non-paying users.

Many founders think they need to offer their product for free to gain users, but it's often better to charge a price to gauge real interest.

If customers are asking to pay for your product before it's available, that's a strong sign of traction.

It's important to launch your product as soon as possible, even in its unpolished state, to determine if you're solving a significant problem that people are willing to pay for.