Start with a high price point to gauge market willingness; many founders are surprised by how much customers will pay for their product.

As a founder, you need to sell yourself, especially when your product is still in development. Making potential customers feel valued and showing your commitment to their success can lead to stronger relationships.

When negotiating prices, don't be afraid to ask for more than you're comfortable with; it can lead to better outcomes and understanding of customer value.

It's essential for founders to use their own product and feel proud of it; if they can't, it raises questions about its value to others.

You should price based on the perceived value of your product rather than on cost, as many founders mistakenly use cost-plus pricing, which ignores the full value customers see.

Don't undervalue your product; while it's okay to start with lower prices, avoid making it a habit as it can lead to long-term pricing issues.

It's important to release your pricing early to confront the market and gather feedback from paying customers, rather than being overwhelmed by opinions from those who won't pay.

As a founder, you should earn the right to spend money by first testing low-cost or no-cost solutions before scaling up expenditures.

Founders often face challenges in fundraising despite having paying customers, as investors may not understand the product's value.