As a first-time founder, it's common to feel guilty about asking for higher prices, but it's important to recognize the value you're delivering.

Pricing should be viewed as a tool to learn about customer demand and value perception, helping to refine your product offering.

You must clearly ask for what you want in negotiations; many founders hesitate to do this, but it's necessary to get what you need.

If your price is higher than the value customers see in your product, they won't buy from you, so it's crucial to find the right balance.

Don't undervalue your product; while it's okay to start with lower prices, avoid making it a habit as it can lead to long-term pricing issues.

When setting pricing, it's important to guess a number that seems reasonable, and if you can close that sale, try doubling it the next time. Iterating based on feedback is key to finding the right price.

If users won't pay more, it may indicate that you need to enhance your product's value or address a more significant problem.

When discussing a potential solution with customers, always ask them what specific problem you would be solving for them and what they would be willing to pay for it.

Asking customers about their budget and what they currently pay for similar solutions helps gauge their willingness to pay.