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Tyler Bosmeny

09/26/18

@ Y Combinator

When setting pricing, it's important to guess a number that seems reasonable, and if you can close that sale, try doubling it the next time. Iterating based on feedback is key to finding the right price.

Video

How to Sell by Tyler Bosmeny

@ Y Combinator

How to Sell by Tyler Bosmeny

09/26/18

Related Takeaways

Ben Brook

04/19/25

@ EO

Pricing should be iterative; continuously adapt and change it based on market feedback and data until you find the right price point.

Tom Blomfield

07/26/24

@ Y Combinator

If you're unsure how to price, start with a number similar to other software your customers buy, then increase it by 50% for each new customer until you find the right balance.

Michael Seibel

06/02/22

@ Y Combinator

Successful startups frequently test their pricing, adjusting it as they learn more about their market.

Tom Blomfield

07/26/24

@ Y Combinator

The first few sales are often the hardest, so focus on closing those deals to establish a customer base, and remember you can always increase prices later as your product improves.

Macy Mills

05/17/25

@ a16z speedrun

Pricing isn't just a number; it's a strategy that should evolve as your business grows, allowing for flexibility and adaptation to avoid common mistakes.

Aaron Epstein

12/16/22

@ Y Combinator

Incrementally raising prices until you receive pushback from users can help you find the ideal price point where customers complain but still pay.

Macy Mills

05/17/25

@ a16z speedrun

Evaluate the length of your sales cycle to determine if your pricing is correct; ensure that it is getting shorter over time as you refine your approach.

Krithika Shankarraman

05/25/25

@ Lenny's Podcast

Experimentation is key in pricing strategy, especially for AI products. Testing different pricing models helps determine what resonates with customers and drives value.

Macy Mills

05/17/25

@ a16z speedrun

Test your pricing to find out how much customers are willing to pay; as your product matures, your ideal customer profile may change, and you should adapt your pricing accordingly.