Expect your pricing strategy to evolve over time, typically every year or so, as you gather more data about your customers and market.

When setting pricing, it's important to guess a number that seems reasonable, and if you can close that sale, try doubling it the next time. Iterating based on feedback is key to finding the right price.

Pricing should be iterative; continuously adapt and change it based on market feedback and data until you find the right price point.

Test your pricing to find out how much customers are willing to pay; as your product matures, your ideal customer profile may change, and you should adapt your pricing accordingly.

Pricing isn't permanent; you can adjust it over time as you learn more and add value to your product.

If you track your sales data, you'll have a clearer idea of how long it will take to acquire paying customers.

Pricing isn't just a number; it's a strategy that should evolve as your business grows, allowing for flexibility and adaptation to avoid common mistakes.

Your pricing strategy dictates your sales channels, so ensure there's enough money in each contract to compensate your sales team effectively.

Measuring the improvement in revenue over time can be challenging, especially when comparing short-term results.