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GA

Gustaf Alströmer

12/30/22

@ Y Combinator

If you track your sales data, you'll have a clearer idea of how long it will take to acquire paying customers.

Video

YC

How to Get Your First Customers | Startup School

@ Y Combinator

How to Get Your First Customers | Startup School

12/30/22

Related Takeaways

MM

Macy Mills

05/17/25

@ a16z speedrun

Track the number of paying customers to measure growth; increasing customer acquisition rates can demonstrate to investors how quickly you're scaling.

YC

Y Combinator Cast

06/02/22

@ Y Combinator

As a founder, you must track whether free users convert to paid users and over what timeframe to ensure your business model is viable.

GA

Gustaf Alströmer

12/30/22

@ Y Combinator

Using a simple sales CRM can help you track conversion rates automatically, which is essential for understanding your sales process.

AE

Aaron Epstein

09/13/24

@ Y Combinator

To map your sales funnel, start with your goal of acquiring new customers and work backwards to determine the necessary steps and conversion rates needed to achieve that goal.

TP

Tom Preston-Werner

10/25/13

@ Y Combinator

If customers are asking to pay for your product before it's available, that's a strong sign of traction.

AC

Adora Cheung

03/20/17

@ Y Combinator

Tracking customer retention is essential; it helps you understand how many users continue to engage with your product over time, which is a key indicator of success.

MM

Macy Mills

05/17/25

@ a16z speedrun

Evaluate the length of your sales cycle to determine if your pricing is correct; ensure that it is getting shorter over time as you refine your approach.

GA

Gustaf Alstromer

09/12/18

@ Y Combinator

For paid growth, ensure you have revenue before investing in ads, and understand your customer acquisition cost (CAC) versus the lifetime value (LTV) of your users to ensure profitability.

DR

David Rusenko

09/06/18

@ Y Combinator

Track the right metrics, focusing on returning usage, NPS, and paying customer renewal rates to gauge product market fit.